See your leadership clearly. Change it deeply
A research-validated 360° assessment for founders and senior leaders ready to look beneath the surface of their leadership.
What is the Leadership Circle Profile™
How you see your leadership, and how others experience it
The Leadership Circle Profile™ (LCP) is one of the most comprehensive 360° leadership assessments available. Built on a strengths-based, universal model of leadership, it maps what’s working in how you lead alongside the patterns that may be holding you back, so the development opportunities that matter most come straight into focus.
Unlike a personality test or a standard competency model, the LCP goes further. It connects your patterns of behaviour with the thoughts and beliefs that drive them, and sets your own view alongside the experience of the people you lead.
Most leaders sense the gap. Few get an honest view of it
When there’s a gap between how you see yourself and how others see you, it creates friction: in culture, in team performance, in your ability to retain and inspire the people around you. And the harder you work using the same approach, the more entrenched those patterns become.
The challenge isn’t awareness of the problem. Most leaders can sense that something isn’t quite working, that they’re operating below the level they’re capable of, or that their way of leading is starting to cost them (and the people around them). The challenge is getting honest, structured insight into what’s actually happening, and why.
That’s what the Leadership Circle Profile™ provides. But a report on its own only takes you so far. The real shift happens in the debrief and in the coaching that follows, where we work with you on the patterns the LCP reveals and on the beliefs and assumptions that sit beneath them.
BENEFITS
From honest insight to change that lasts
From honest insight to change that lasts
Deeper self-awareness
See clearly how your leadership is experienced by others, and understand the inner patterns that explain why.
Focused development
Rather than a long list of things to improve, the LCP points to the one or two shifts that will have the greatest impact.
Change that lasts
Because the work happens at the level of belief and assumption, changes go beyond short-term behavioural fixes.
“When I was looking for the most comprehensive 360° leadership assessment for the founders, leaders and teams I work with, the LCP came up time and time again. Not because it’s the most well-known, but because it’s one of the most complete. It goes to the source of behaviour, not just the symptoms. That’s where real change begins.”
– Johnny Hammond, ICF Professional Certified Coach (PCC) and Leadership Circle Certified Practitioner
THE LEADERSHIP CIRCLE FRAMEWORK
A complete picture of your leadership, from the inside and the outside
At the heart of the LCP is a simple, intuitive model: a circle divided into two halves, each representing a fundamentally different way of leading. Together, they show where you lead from choice and where you lead from habit.
Creative Competencies (upper half)
The behaviours most strongly linked to leadership effectiveness. They reflect how you relate to people, set direction, achieve results and act with integrity, and they’re where your leadership is at its most purposeful. The LCP groups them into five areas: Relating, Self-Awareness, Authenticity, Systems Awareness and Achieving.
Reactive Tendencies (lower half)
The self-limiting patterns leaders fall back on under pressure. They’re rooted in beliefs and assumptions that may once have served you well, but now quietly hold back both your effectiveness and the people around you. They fall into three clusters: Complying, Protecting and Controlling.
Across 29 dimensions, the LCP overlays your self-assessment with feedback from up to 20 raters. It shows at a glance where your Creative and Reactive patterns are strongest, where perceptions align and where they diverge, and what’s driving them.
HOW THE LCP WORKS
A 360° assessment, delivered within a leadership coaching programme built around you
We deliver the LCP as part of our Founder Coaching and Leadership Coaching programmes, for founders, members of executive and senior leadership teams, and leaders stepping into bigger roles. You start with a rich, multi-perspective picture of your leadership, and you have the support to act on it.
1. Your LCP 360°
You complete a self-assessment and invite up to 20 peers, direct reports and senior stakeholders to share their perspective. Each survey takes around 15–20 minutes.
2. A guided debrief
We unpack your profile together, exploring your context, what’s driving your patterns and where your greatest opportunities lie.
3. Ongoing coaching
A clear, focused plan and fortnightly or monthly sessions to turn insight into lasting change, shaped around your goals.
IS LCP RIGHT FOR YOU?
For leaders ready to look honestly at how they lead
The LCP might be right for you if:
- You’re a founder, senior leader or C-suite executive who wants a clear, evidence-based picture of how your leadership is experienced
- You’ve hit a ceiling: technically capable, but sensing that something in how you lead is holding you or your team back
- You’re a founder whose business has outgrown the way you used to lead
- You’re preparing for a significant step up in responsibility and want to lead from a stronger, more grounded place
- You lead a team that isn’t performing at the level it should, and you want to understand your role in that dynamic
The LCP is particularly well suited to founders and senior leaders in scale-ups navigating growth, culture change or increasing stakeholder complexity.
YOUR LCP COACH
A coach who’s been in your seat
Leadership Circle Certified Practitioner
Johnny Hammond is an ICF Professional Certified Coach (PCC) and Leadership Circle Certified Practitioner, with over 8 years of coaching experience and more than 30 years working across start-ups and scale-ups. He has coached founders, senior leaders and leadership teams at some of the UK’s and Europe’s market-leading tech scale-ups through periods of significant growth and complexity.
His approach is transformational and integrated. He works with the whole person rather than just the presenting challenge, helping leaders connect the patterns in their LCP to the beliefs and experiences behind them.
Your Questions, Answered
Please see answers to frequently asked questions.
How is the LCP different from other 360° assessments?
Most 360° assessments focus on what you do: specific behaviours or competencies. The LCP measures both the strengths that drive your effectiveness and the reactive patterns that limit it, and connects them to the habits of thought behind them. So rather than addressing symptoms, you can work at the source, which is where lasting change tends to happen.
Is the feedback confidential?
Yes. Feedback from direct reports, peers and others is grouped together, and each group needs at least three responses before results are shown, so no individual’s answers can be identified. The exception is your manager (and their manager, if included), whose feedback is shown separately. Your report is yours, and we won’t share it with anyone without your agreement.
Can I take the LCP without a coaching programme?
We deliver the LCP as part of our Founder and Leadership Coaching programmes rather than as a standalone report. A guided debrief and ongoing coaching are what turn the insights into lasting change, so it’s the approach we’ve found serves leaders best.
Who should I choose as raters?
Aim for a range of people who see your leadership from different angles: your manager, peers, direct reports and others such as board members or key stakeholders. Choose people who know your work well, including some who’ll be candid, not only those you expect to be positive. We’ll help you shape your rater list as part of the process.
Can the LCP be used for performance appraisals?
No. The LCP is a development tool, not a performance measure. It explores personal beliefs and patterns, so confidentiality is essential to honest feedback and real insight, and using it in an appraisal would undermine both. Many leaders choose to share their development goals with their manager separately, as part of their coaching.
Is the LCP suitable for managers?
The LCP is designed for founders and senior leaders, such as members of an executive or senior leadership team, whose role shapes the direction and culture of the wider organisation. Its depth and 360° scope are best suited to leaders at that level. If you manage a team and want to strengthen how you lead, motivate and develop your people, Everything DiSC® Management is often the better fit, and a great place to start.
"Effective leaders outperform ineffective leaders every time"
W.A. (Bill) Adams, Leadeship Circle Profile
See how others experience your leadership and why
Whether you’re a founder preparing for the next stage of growth or a senior leader looking for a clearer picture into how you show up, the starting point is the same: a free 30-minute consultation to talk through where you are, what you’d like to develop, and whether the LCP is the right fit.
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