FOUNDER COACHING
Be the founder your business needs next.
Coaching for visionary and purpose-driven founders from
funded start-ups to fast growth scale-ups looking to grow their business, create a positive impact
and make their vision a reality.
VISION INTO REALITY
For Visionary Founders who want to be the best they can be
Founding and growing a business can be one of the most rewarding experiences of your life. It can also be demanding, complex and at times lonely.
I work with purpose-driven founders, from start-up through scale-up and beyond, to turn their vision into reality and become the best leaders they can be. Combining entrepreneurial experience with a whole-person coaching approach, I help founders navigate growth, complexity and change - developing both themselves and their businesses to create meaningful, sustainable success.
Outcomes of founder coaching can include:
Greater clarity, focus and decision-making
Greater self awareness, self management, social awareness and relationship Management.
Improved emotional intelligence
Adaptive leadership and team alignment
Navigating growth, complexity and change
A more sustainable, resilient and fulfilling journey
Increased impact — in business and beyond
BACKGROUND
Entrepreneur for Entrepreneurs
Clients often say they decided to work with me because I've been in their shoes. Having been an Entrepreneur, I know what it’s like. I’ve been there and have worked side-by-side with true visionaries to help them make their business dreams a reality.
Experience
For the last 25 years, I’ve been a successful award-winning entrepreneur running my own digital businesses and have worked both as a coach and consultant for numerous Entrepreneurs and Founders to help them accelerate and grow their businesses. Whilst I specialise in the Tech, E-commerce, Entertainment, Wellbeing & Health and Personal Development sectors, I am always open to working with purpose-driven business owners in other sectors too.
WHO I WORK WITH
Supporting founders at key stages of their journey
I work with founders on their journey from start-up to high growth scale-ups.
Start-Up Founders
From idea to product-market fit, building a strong foundation and founder resilience.
Scale-Up Founders
Navigating rapid growth, increasing complexity and building high-performing teams.
Established Founders
Evolving your leadership, stepping back, or exploring your next chapter.
Founders in Transition
After a successful exit, or considering a new direction and what comes next.
CLIENTS
Start-Up & Scale-Up Founders
My coaching is for Start-Up, Scale-Up and Serial entrepreneurs who are building and growing their business and want to improve their performance, get more done, make better decisions, deal with stress, be more confident, have clarity about their vision and strategy, and stay on course. We also work on overcoming challenges such as the uncertainty and oftentime loneliness of being an Entrepreneur, procrastination, imposter syndrome, lack of confidence, lack of direction, unclear vision, self sabotage etc.
FOUNDER PROGRAMMES
Three distinctive coaching journeys.
Structured programmes shaped around the realities of your founder journey.
Start-Up Founder to Scale-Up CEO
Step up from founder to CEO.
A programme for founders making the move from start-up founder to scale-up CEO, developing the leadership, mindset and capabilities the next stage of growth demands.
- 12 sessions over 6 months
- Practical, strategic and personal
- For founders whose business has outgrown the way they lead
Scale-Up Founder Programme
Lead with clarity. Grow with confidence.
A focused coaching programme for founders navigating the scale-up phase, helping you strengthen your leadership, build a high-performing team and create a sustainable path for growth.
- 12 sessions over 6 months
- Practical, strategic and evidence-based
- Tailored to your business and goals
The Founder's Code
A deeper journey for high-performing founders.
A premium one-to-one coaching programme to help you step back, gain clarity and evolve as a leader, in business and in life.
- 12 sessions over 6 months
- Deep, strategic and transformative
- Limited to a small number of founders
MENTAL FITNESS
Founder Mindset
My Founder Coaching is designed to help Entrepreneurs unlock their potential, create a vision that inspires and motivates them, set clear goals, develop a laser focused plan, improve their personal effectiveness and productivity, grow as a leader and track performance.
Some have said that I 'specialise in the Founder Mindset'... At the heart of my coaching, I help clients to work on their inner game. To develop a mindset with the cognitive flexibility to adapt to day-to-day challenges and show-up as the amazing leaders they are, on the path to achieving their ambitions and dreams.
TAILORED PROGRAMS
Founder Coaching Programmes
My Founder Coaching programmes are bespoke and tailored to your needs. My aim is to take my clients through a process of transformation and to help coach them from their present state to their desired outcome.
Purpose Driven
Being an Entrepreneur is both exciting and challenging. Typically the Entrepreneurs I work with are ambitious, mission driven and either growing their business or in the process of launching a new business e.g. a new app, new platform, product, service or e-commerce brand etc. They’re committed to making a transformational change, making a difference and learning & growing professionally and personally.
WHAT WE MIGHT EXPLORE TOGETHER
Your Coaching Agenda
Depending on your requirements and coaching agenda, typical areas Founder Coaching may include:
Vision & Mission
- Create a vivid vision
- Develop a mission statement (what’s the motivation, your ‘why’ behind building the business)
Values & Strengths
- Elicit and align Values
- Discover your Strengths
Strategy & Planning
- Develop a clear action plan & roadmap
- Detailed planning, including 90 day planning
- Take action on what matters
- Managing progress and accountability
Setting Goals
- Identify and set clear goals
Productivity & Time Management
- Improve time management
- Better prioritisation (helping to focus on the big wins that turn the dial)
- Balancing perfectionism with progress - fail fast culture
- Improving problem-solving & decision making
Emotional Intelligence
- Improve emotional intelligence
- EQ-i 2.0 Assessment, debrief and EQ coaching
Leadership
- What kind of leader are you?
- Leadership development
- Improve communication
Build Resilience
- Build resilience and strengthen your ability to deal with challenging times
- Managing Change
- Improve Stress Management
Self Awareness
- Improve self awareness
- Generate new insights, develop new thinking and capability to develop, learn and grow.
- Gaining new and empowering perspectives
Mindset & Mental Fitness
- Mindset (helping to manage stress, overwhelm, self doubts and fears) & developing a growth mindset (the ability to adapt to change, being flexible)
- Challenge your limiting beliefs
- Stepping outside of your comfort zone
Teams
- Build a winning team (finding the right talent, culture fit)
- Better team/s alignment around common purpose and goals
- Clearer team/s commission
Be the leader you were born to be
How we can work together
As change takes time, I work with clients for a minimum of 3 months. I typically work with Founder clients for between 6 to 12 months.
Discovery Session
After our initial chemistry call, if we think we might be the right fit to work together, we have a 2-hour Discovery session. In this session, we take a deep dive into what you want to get from your coaching journey.
Coaching Programs
- I offer weekly and fortnightly sessions. Sessions are typically 60 mins to 90 mins. Intensives are 1 to 2 full days.
- Coaching is via zoom and in-person by arrangement.
- All programs include a personal development plan.
- Workbooks included if appropriate.
WHAT CLIENTS SAY
Featured Review
Johnny is an amazing coach. I have had other experiences of coaching in the past, which all stopped after a while because it didn’t feel right. Johnny has the right approach, is very consistent, and provides sufficient drive to keep things moving forward. Johnny has been instrumental in keeping me focused and confident during my challenging entrepreneurial journey. Our weekly sessions have helped me to grow as an aspiring leader, and to find balance and peace in my professional and personal life. I would highly recommend Johnny’s experienced support for any professional seeking expert coaching.
Ben Forlani
Founder
MOTIVATED TO CHANGE
Are you ready for a change?
I work with clients who are ready to make a change. Behaviour change and forming new habits takes time and commitment to change.
My clients are dedicated to learning, development and growth and are motivated to change. I do not work with clients who are not ready for change and that includes prospective clients who have been asked to have coaching by their organisation but are not committed to change themselves.
Let's Talk
If you feel my Founder Coaching is what you might be looking for and you want to meet me and find out more, please book a 30 minute discovery call to see if we're the right fit to work together.
