Become the
Scale-Up CEO
You were born to be
Transformative Coaching for Scale-Up Founders and CEO’s who want to unlock the full potential of themselves, their people, culture and business.
Transition from Start-Up Founder to Scale-Up CEO
Navigating the transition from start-up founder to scale-up CEO is one of the most challenging phases in any business journey.
Complex decisions. Mounting pressure. As your organisation grows, so do the demands on your leadership. And it’s no surprise. You’re evolving from a vision builder into an organisation builder. From an intuitive choice-maker to a strategic decision-maker. And you’re doing all of this while trying to grow without losing clarity, focus (or your sanity).
I know this, because I’ve been where you are. I’ve spent years building tech software businesses. From founding to exit, I’ve learnt lessons the hard way. It can get lonely at the top. Especially if you don’t have a sounding board, safe space, or trusted thinking partner to help out.
All of this is what led me to become a coach…
VISION INTO REALITY
Scale-up coaching for ambitious Founders and CEOs
I help founders and leaders navigate their scale-up journey.
Hi, I’m Johnny. I’m an award-winning Founder, advisor, consultant and coach who has spent the last 7 years coaching scale-up leaders across multiple sectors. Some of the scale-up organisations I have worked with include Dedale, PoleStar, Remitly, Liftango and through my coaching with Evolution clients include Carwow and Montu.
I’m not your average coach. I’m highly results-driven and have partnered with ambitious founders to help bring their vision to life. And I specialise in helping these types of leaders navigate the transition from founder to CEO.
Over the last few years, I’ve distilled all of that experience into my signature coaching methodology. A rich playbook filled with proven frameworks and built on years of commercial insight and sharp business acumen. My coaching is structured yet flexible and incorporates assessments, stakeholder feedback, and targeted exercises to help you develop the leadership and interpersonal skills you need to build a healthy, sustainable business.
You’ll discover how to scale sustainably while protecting your wellbeing, all without losing that entrepreneurial edge that’s already made you successful.
Scale with confidence, purpose and vision
Gain clarity on your leadership identity
And the CEO you want to become. Build leadership practices to help maintain healthy performance without compromising your wellbeing.
identity AND ADDRESS BLIND SPOTS
Using 360-degree feedback, assessments and stakeholder input, you’ll develop new behaviours and capabilities required at scale.
Navigate complex dynamics
Whether that’s working with your co-founders, board members or your senior leadership team, I’ll help you develop better interpersonal dynamics.
IMPROVE YOUR LEADERSHIP CONFIDENCE
When it comes to making high-stakes decisions or prioritising, I’ll help you get clear on what’s important (and what’s not).
Who I Work With
Purpose-driven. Ambitious. Visionary.
These are just some of the words you could use to describe the founders I work with. And the founders who successfully navigate the transition from start-up founder to scale-up CEO often share some common characteristics.
They’re comfortable with being challenged constructively and are willing to invest in their own development. Most importantly, they seek out external perspectives and approach leadership as a craft to be mastered rather than an innate talent.
I understand the founder’s journey intimately, and offer bespoke coaching programmes to help you be the very best you can be.
Challenging & Rewarding
If you’re one of these founders, then some of the challenges you might be facing include:
Lonely at the top
Feeling ‘lonely at the top’ as your company grows and scales.
Letting Go
Finding it difficult to let go of the work you’re great at in order to delegate and plan your future workforce.
Leadership Gaps
Seeing gaps in leadership emerge faster than your current systems can support.
Increasing Pressure
Facing intensifying board, investor and executive pressure as you try to ‘perform’ and ‘get it right’.
Stress Management
Increased stress managing increasing complexity, ambiguity and uncertainty.
Decision Making Fatigue
Finding that the higher you climb, the more decision fatigue sets in.
Cultural Drift
Seeing cultural drift take hold as your organisation grows, scales and evolves (got to point where you no longer know everyone).
TAILORED PROGRAMMES
Bespoke Coaching programmes
My Scale-Up Coaching Programmes are tailored to you.
My coaching approach provides a safe space. The time to step back for reflection, challenge, and growth. At the same time, we’ll work through a coaching agenda drawing on useful best practice theoretical frameworks, tools and guidance – where needed. This agenda will be completely tailored to you, but will start with us getting clear on your vision and aligning with your strengths and values, before diving into a clear plan and strategy for achieving your goals.
Your Coaching Agenda
Depending on your requirements and coaching agenda, typical areas Scale-Up Founder Coaching may include:
Vision & Mission
- Create a vivid vision
- Develop a mission statement (what’s the motivation, your ‘why’ behind building the business)
Values & Strengths
- Elicit and align Values
- Discover your Strengths
Strategy & Planning
- Develop a clear action plan & roadmap
- Detailed planning, including 90 day planning
- Take action on what matters
- Managing progress and accountability
Setting Goals
- Identify and set clear goals
Productivity & Time Management
- Improve time management
- Better prioritisation (helping to focus on the big wins that turn the dial)
- Balancing perfectionism with progress – fail fast culture
- Improving problem-solving & decision making
Emotional Intelligence
- Improve emotional intelligence
- EQ-i 2.0 Assessment, debrief and EQ coaching
Leadership
- What kind of leader are you?
- Leadership development
- Improve communication
Build Resilience
- Build resilience and strengthen your ability to deal with challenging times
- Managing Change
- Improve Stress Management
Self Awareness
- Improve self awareness
- Generate new insights, develop new thinking and capability to develop, learn and grow.
- Gaining new and empowering perspectives
Mindset & Mental Fitness
- Mindset (helping to manage stress, overwhelm, self doubts and fears) & developing a growth mindset (the ability to adapt to change, being flexible)
- Challenge your limiting beliefs
- Stepping outside of your comfort zone
Teams
- Build a winning team (finding the right talent, culture fit)
- Better team/s alignment around common purpose and goals
- Clearer team/s commission
PROFESSIONAL COACH
Why Johnny Hammond?
Your trusted sounding board and thinking partner.
For the last 25 years, I’ve been a successful, award-winning entrepreneur running my own digital businesses. I’ve worked both as a coach and a consultant for numerous founders and leaders across multiple sectors, including Tech, E-commerce, Entertainment, Wellbeing & Health. Some of the scale-up organisations I have worked with include Dedale, PoleStar, Remitly, Liftango and through my coaching with Evolution clients include Carwow and Montu. Entrepreneurship is in my DNA, and I understand the founder’s journey intimately. I offer bespoke coaching to help you become the very best version of yourself.
WHAT CLIENTS SAY
Featured Review
Johnny is an amazing coach. I have had other experiences of coaching in the past, which all stopped after a while because it didn’t feel right. Johnny has the right approach, is very consistent, and provides sufficient drive to keep things moving forward. Johnny has been instrumental in keeping me focused and confident during my challenging entrepreneurial journey. Our weekly sessions have helped me to grow as an aspiring leader, and to find balance and peace in my professional and personal life. I would highly recommend Johnny’s experienced support for any professional seeking expert coaching.
Ben Forlani
Founder
Let’s Talk
Ready to become the scale-up founder and leader you are destined to become?
Let’s explore how coaching can help you and your business achieve their highest potential.
