8th January 2026
Episode 28 – What if the most powerful leadership tool isn’t what you say… but what people hear?
In this episode, sound strategist Herwig Kusatz, founder of Sound Strategy, invites us to tune in differently. From the hidden cost of “noise” that drains attention to the kind of signal that builds trust and clarity, Herwig breaks down how sound quietly shapes leadership, culture, and decision-making every day.
You’ll hear the fascinating story behind the Vienna transport system’s sound identity. Herwig speaks to the impact of the internal sounds of our mind on our communication and the significance of silence, and how the sounds of your organization affect how messages actually land. Plus, Herwig shares insights from his brand-new Sonic Starter Kit, a practical way for organizations to sound as intentional as they look.
If you’ve ever felt overwhelmed by noise, curious about brand identity beyond visuals, or interested in leading with more presence and impact, this conversation will have you listening in a whole new way.
Episode 28 - What if the most powerful leadership tool isn’t what you say… but what people hear?
Herwig Kusatz, is a sound strategist and founder of Sound Strategy. He helps visionary leaders and organizations design sound people trust—turning scattered audio into intentional signals that support trust, recognition, and action. His work sits at the I’m currently writing my book Trust You Can Hear—a leadership-oriented guide to using sound as a strategic asset: reducing noise, increasing clarity, and building trust you can feel.intersection of strategy, emotion, and sound, shaping experiences at scale—from global brands to public systems used by millions.
Herwig is currently writing a book entitled ‘Trust You Can Hear’ — a leadership-oriented guide to using sound as a strategic asset: reducing noise, increasing clarity, and building trust you can feel.
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Updated: January 30 2025